Wet floor effect

Wet floor effect

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Wet floor effect is a graphic effects technique popular in conjunction Web 2.0 style pages, particularly in logos. The effect can be done manually or an auxiliary tool can be installed to create the effect automatically. Unlike a standard "reflection", the wet floor effect involves a gradient and often a slant in the reflection, so that the mirrored image appears to be hovering over or resting on a "wet floor".

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