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Naturally Fresh, Inc. was founded in 1966 as Eastern Foods by Robert H. Brooks the founder of Hooters of America to sell coffee and cream to the airline industry. It is currently one of the largest manufacturers of sauces and salad dressings in the United States. The company also manufactures dressings, sauces and dips for a number of different restaurants and institutions, including Hooters. In 1980, Eastern Foods launched the Naturally Fresh brand and 2002 the company name was changed to reflect the brand.