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Selfridges is a Grade II listed retail premises on Oxford Street in London. It was designed by Daniel Burnham for Harry Gordon Selfridge, and opened in 1909. Still the headquarters of Selfridge & Co. department stores, with 540,000 square feet (50,000 m2) of selling space, the store is the second largest retail premises in the UK, half as big as the biggest department store in Europe, Harrods. It was named the world's best department store in 2010, and again in 2012.