Bayttaab Dil Kee Tamanna Hai is an Indian television series that aired on Sony Entertainment Television. The series premiered on 6 October 2009 and was concluded on 24 February 2010. According to reports, the channel spent Rs. 50 million to promote the series on Indian news channels, such as Aaj Tak and STAR News. The series was created by Ekta Kapoor and was produced by her production company Balaji Telefilms. Though the show was successful early on, within a few months the TRP of the show hit very low. It was then that Sony decided to replace the soap.