Pepsi partners with Michael Jackson in a $5m deal

Pepsi partners with Michael Jackson in a $5m deal

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One year after ‘Thriller’ was released, Michael Jackson struck a $5m partnership with Pepsi to become the first pop stars to front campaigns for the brand. Jackson moonwalked and boogied in Pepsi’s ‘The New Generation’ TV spot, which featured a reworking of the track Billie Jean.

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