American businessman Levi Strauss is born

American businessman Levi Strauss is born

Playing 1/3
  • Levi Strauss Welcomes an Innovation | How We Got Here

    YouTube 03:41
  • The History of Levi's Jeans

    YouTube 06:06
  • Levi Strauss History

    YouTube 06:59

He invented the jeans. His original intention was to design sturdy trousers worn by factory workers, farmers, and cattlemen throughout the North American West. His company, Levi Strauss & Co, still exists today. Levi's has been worn by people from all walks of life, from miners to Nobel Prize recipients.

Discover in context

This site is not available in the landscape mode.
Please rotate your phone or install our app.