American businessman Levi Strauss is born

American businessman Levi Strauss is born

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  • Levi Strauss Welcomes an Innovation | How We Got Here

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  • The History of Levi's Jeans

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  • Levi Strauss History

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He invented the jeans. His original intention was to design sturdy trousers worn by factory workers, farmers, and cattlemen throughout the North American West. His company, Levi Strauss & Co, still exists today. Levi's has been worn by people from all walks of life, from miners to Nobel Prize recipients.

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