'Buffalo Bill' Cody puts on his first Wild West Show

'Buffalo Bill' Cody puts on his first Wild West Show

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Buffalo Bill's Wild West was founded in North Platte, Nebraska when Buffalo Bill Cody turned his real-life adventure into the first outdoor western show. The show's publicist Arizona John Burke employed innovating techniques at the time, such as celebrity endorsements, press kits, publicity stunts, op-ed articles, billboards, and product licensing.

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