Nike patents its iconic V-shaped 'Swoosh' logo

Nike patents its iconic V-shaped 'Swoosh' logo

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Carolyn Davidson created the Nike Swoosh logo, a known corporate trademark, while she was a graphic student at Portland State University. Co-founder of Nike, Phil Knight, wanted a simple, fluid design that conveys motion and speed. It was officially patented at the US Track and Field Olympic Trials, in Eugene, Oregon.

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