Britpop is a UK based music and culture movement in the mid 1990s which emphasised "Britishness", and produced brighter, catchier alternative rock, partly in reaction to the popularity of the darker lyrical themes of the US-led grunge music, an alternative rock genre, and to the UK's own shoegazing music scene. The most successful bands linked with the movement are Oasis, Blur, Suede and Pulp; those groups would come to be known as its "big four". The timespan of Britpop is generally considered to be 1993–1997, with 1994–1995, and a chart battle between Blur and Oasis dubbed "The Battle of Britpop", being the epicentre of activity. While music was the main focus, fashion, art, and politics also got involved, with artists such as Damien Hirst being involved in creating videos for Blur, and being labelled as Britart or Britpop artists, and Tony Blair and New Labour aligning themselves with the movement. Fans of Britpop also tended to be fans of dance acts such as The Prodigy and the Chemical Brothers..